Colgate-Palmolive
You-Tube content

In response to regulatory requirements in the US, Colgate-Palmolive underwent a transition to a smart bar-code system. To effectively communicate this change to consumers nationwide, the brand faced budgetary constraints. Undeterred, our resourceful team at Hogarth New York stepped in to devise an impactful solution.

Leveraging our in-house capabilities, we skillfully crafted illustrations that captured the essence of the smart bar-code system. With creativity and animation expertise at our disposal, we transformed these illustrations into a compelling short YouTube video.

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Despite limited resources, our team's ingenuity and talent allowed us to deliver a visually engaging and informative video that successfully conveyed the message to consumers. By seamlessly integrating our in-house expertise, we effectively demonstrated Colgate-Palmolive's commitment to compliance and innovation.